tag:blogger.com,1999:blog-148700462011-04-21T18:40:26.747-07:00abovethenoisehttp://www.blogger.com/profile/05772006327750745219noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-14870046.post-1122485651551739482005-07-27T10:31:00.000-07:002005-07-27T10:34:11.556-07:00FROM “CHANNELS” TO CHOICE -<br /> © Don Hall / Bear Creek Research, Inc.<br /><br /><br />Media is morphing from a corporate monopoly to homebrewed content powered over the internet into your pod or even your telephone, no longer restricted to a corporate channel that says “Watch what we have programmed for you at 7:00 p.m.!”<br /><br />Personal computers, capable of processing large video and audio files are destined to forge a major Shift from “channels” into “choice” pools of news and entertainment feeds. <br /><br />This Brave New Media certainly won’t be as bad as channels gushing “reality shows” which aren’t even a good approximation to REALITY! I am sure media companies will first fight with every lobby arm available, then eventually settle for offering participation and interaction business models.<br /><br />The click? The IPOD revolution, which even Apple was a little slow on the uptake to make ITunes the inevitable host of “podcasting”, a term invented years before. Now,<br />Anybody with anything to say, with some determined effort and a reliable internet connection can record, FTP and BURN a “Feed” into existence.<br /><br /><br />Podcasting and any of its offspring names have opened the MTV of personal media, into new HBO “Home Brewed Opportunity!”<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/14870046-112248565155173948?l=bravenewmedia.blogspot.com' alt='' /></div>abovethenoisehttp://www.blogger.com/profile/05772006327750745219noreply@blogger.com3